Canada and the beautiful game: A love story

Fast forward to 2014, and the environment has completely changed. The streets are awash with advertising and genuine fervor for the 2014 World Cup in Brazil. In a way, it is a romantic event with the special relationship Brazil has with football, but this alone could not explain the incredible boom in interest for this specific World Cup. Many were intrigued by how South Africa would cope under the global spotlight with all its social issues and lack of infrastructure. Brazil bore a similar tale this year, only one crystallized with dollops of soccer mysticism.