FROM VISION TO VISU: HOW A U OF O STUDENT TURNED CREATIVITY INTO A GROWING BUSINESS
The 20-year-old third-year criminology student at the University of Ottawa is also the founder of Visu Productions, a photography and videography business he started about two years ago. The name “Visu” comes from the word “vision”, something Steven Fasouras says sits at the centre of everything he creates.
“I always liked the idea of turning something you imagine into something real,” says Fasouras.
Visu Productions didn’t start as a typical startup idea. It grew out of something Fasouras had already been doing for years, shooting photos, experimenting with video, and teaching himself how to edit. As people began asking him to shoot for them, the hobby slowly turned into a business.
Today, VisuProductions offers videography, photography, and editing services for brands and creators. Fasouras has worked with a range of clients, including clothing brands and artists. One of the early highlights came when UPTUS Clothing, a brand he had photographed for, was later contacted by GQ magazine to be featured. For Fasouras, “moments like that make the work feel worth it.”
Within all the services he offers, editing has become both his favourite and most profitable part of the business. “I could sit there for hours just editing,” he said. “I actually enjoy that part of the process.”
Editing allows him to take raw footage and shape it into something that matches the idea he originally imagined. That ability to bring a concept to life is also what draws him most to videography. “When I get a vision in my head, I know I can make it happen,” he said, fitting for someone who named his company “Visu Productions”.
Recently, Fasouras has been creating video content for a DJ, adding another type of project to his growing portfolio while still in school. Balancing a growing business with a full course load isn’t always easy, but Fasouras says it ultimately comes down to discipline and priorities.
Looking ahead, Fasouras hopes to take Visu Productions even further. While continuing to work with brands and artists, he also has bigger creative ambitions. “One day I’d love to work on films,” he said. “Working with bigger brands and bigger productions would be amazing.”
For now though, he’s focused on building his craft, one project at a time, proving that sometimes the best way to start something big is simply by following a vision you already have.
And if the last two years are any indication, Fasouras’ vision is only getting started.
