“Sometimes you need to eat an entire cucumber.”
In a social media world where food recipe videos are often polished to perfection, TikTok and Instagram Reels sensation, Logan Moffitt has carved out a niche with a refreshing twist: blending culinary creativity with humour and a dash of chaos. Moffitt, raised in Barrhaven, just west of Ottawa, began his social media presence during the second year of his communications degree and graduated from the University of Ottawa in spring 2024.
Moffitt’s social media presence started as a simple TikTok page dedicated to him cooking without much production, creating an intimate platform for food lovers. His cooking is heavily influenced by East Asian cuisine, with a focus on South Korean and Japanese dishes. In July of this year, Moffitt created a short TikTok which eventually went viral, demonstrating his favourite way to eat his favourite vegetable, ‘the cucumber.’
Since then, Moffitt has embraced his growing audience, transforming his spontaneous and quirky approach into a recognizable platform. His videos are often sprinkled with unfiltered humour and unscripted mishaps, allowing viewers to see the real, unpolished side of cooking — something that resonates deeply with followers, who are tired of overly curated content. His authentic charm has garnered a loyal fanbase that appreciates the balance of culinary skill and lighthearted fun, proving that in the digital age, it’s often the imperfections that truly make someone stand out.
Fulcrum reached out for an interview with Moffitt and he opened up about his unexpected rise to fame and how a simple cucumber recipe accidentally sparked the viral trend that became his signature content.
The Fulcrum (TF): Can you tell us about your journey into becoming a viral creator on TikTok, how you got started, and what inspired you to create content?
Logan Moffitt (LM): I think that I started TikTok mostly because I was just kind of like watching a lot of other people, and I wanted to do it myself. So I just started posting random stuff, and then it kind of ended up working out.
TF: What was your experience like as a University of Ottawa student?
LM: I was going to university during the pandemic for probably three out of four years of my life. My years were mostly online, so I had a pretty different university experience, but it was still a really enjoyable one, honestly.
TF: Many influencers struggle to monetize their platforms, especially in Canada. How did you build a business around your TikTok presence?
LM: I quickly tried to transition to YouTube. So as soon as I started TikTok, I actually started YouTube as well at the same time. Because on YouTube, you’re able to monetize your videos and have consistent income if you’re posting consistently. So I did that first because I knew I wanted to like, be able to have like, sort of passive income and also create different types of content. But then, other than that, now I’m able to make income based basically off of brand deals from TikTok.
TF: What do you believe are the key factors that helped you be successful as an influencer?
LM: I think a big factor that plays into it is consistency and kind of like being long term oriented I mean, I didn’t see any results for the first while, it wasn’t a job for the first year, so I was just posting, like a lot every day for a year. And then eventually, after a couple of years was when I started to, like, be able to make a job out of it.
TF: What advice would you give to other creators who are looking to build a presence online?
LM: I think, as I said in the last question, similar to that is just my main advice would be, you can’t expect any results immediately. It’s going to take kind of a long time, and to just be consistent and show up every day and try a lot of different stuff. I think the reason why I was able to find different avenues of success is because I tried so many different types of content. And I think just the more you try, the higher chance you have of finding something that works for you, right?
TF: Since you have had some experience being a student and also being a creator on the side, how did you manage the demands of being an online persona while also being a student?
LM: Oh, it definitely conflicts a lot. I’m super lucky that I was going to school during the pandemic, because I was able to just stay at home, and I had a lot less commute time to campus. So that definitely played a role in helping me manage my time, but definitely into fourth year, when I had in person classes, it was pretty difficult to balance the responsibilities of both. But I think just staying on top of things and taking it day by day is really what made it easier for me to deal with tasks as soon as they arise.
TF: What are your long term goals as a creator?
LM: I think my long term goal as a creator is to continue to reach new levels of success. I don’t usually set goals for myself, I kind of take it as it comes and just try my best. But what I like about the job is that there’s no cap to how well you can do. So technically, any milestone that you set for yourself… you can top, which I think is fun. It makes it more of a challenge to just continue trying new things and growing as a creator.
TF: Do you have any advice for people who were influenced to use a mandoline slicer to make your cucumber recipes?
LM: I’d say use the guard that it comes with, and read the safety instructions very carefully.
TF: Are you aware of the shortage of cucumbers in grocery stores due to your recipes?
LM: Yeah, I heard about that. And there was like, a whole Icelandic shortage or something… but, yeah, that’s insane. I think hopefully, maybe now they have cucumbers… hopefully.
