How susceptible are we to complex social pressures? Moreover, given the right circumstances, are we willing to do something in the heat of the moment that we would normally consider wrong?

In a larger sense, Starbucks epitomizes North American food culture in the 21st century. It’s modern, hip, and allows customers to personalize their order from an extensive menu selection. It also professes to use the best, high-quality ingredients and to conduct its business responsibly and ethically.