Arts

Image: Elyse Barker/Provided
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ZARA LARSSON’S RESURGENCE IN POPULAR DISCOURSE, THROUGH THE “SYMPHONY” MEME, PROPELLED HER CAREER TO NEW HEIGHTS

The internet has a strange way of deciding when something deserves a second life. A song, a clip, or a familiar name can sit quietly in the background for years before suddenly being pulled back into the spotlight. In recent years, this cycle has become a defining part of how artists’ careers evolve, proving that relevance online doesn’t always depend on new releases, but on new contexts.

A clear example of this phenomenon can be seen in the resurgence of Symphony by Clean Bandit featuring Zara Larsson. Originally released in 2017, the song returned to public attention after going viral on TikTok through a meme featuring a dolphin dramatically leaping out of the water during the song’s emotional chorus. While the trend was playful and humorous, it reintroduced Larsson’s voice to a younger audience who may not have been familiar with her earlier work.

Rather than distancing herself from the meme, Larsson embraced the renewed interest, allowing the moment to exist without over-explaining it. The internet’s lighthearted reinterpretation of Symphony highlighted the emotional weight of the song while stripping away the pressure of taking pop music too seriously.

That balance between sincerity and self-awareness is something that can be heard throughout Larsson’s more recent work, particularly on her album Midnight Sun. The album reflects a sense of artistic confidence, suggesting an artist who understands how her music lives online while still remaining rooted in emotional expression. It feels informed by internet culture, some fun back and forth banter with your target audience, without being controlled by it. A natural evolution rather than a forced rebrand.

The resurfacing of older music online isn’t always tied to reinvention or career shifts. Sometimes, it exists simply as a moment of collective nostalgia. Shortly before her passing, Connie Francis’ Pretty Little Baby experienced a similar resurgence online, appearing in lighthearted videos and throwback posts. The renewed attention wasn’t framed as a comeback, but rather as a reminder of how timeless certain songs can be when rediscovered by a new generation.

These moments highlight how the internet functions as a cultural archive, one that constantly reshuffles its contents. Songs and artists are no longer limited to a single era; instead, they are reintroduced through humour, emotion, and shared digital experiences. While virality can be unpredictable, it offers artists opportunities to reconnect with audiences in ways that traditional media rarely allows.

What’s a moment that reminds you of media evolutions?