For general information on advertising rates, dates, technical specifications, and deadlines for advertising:
For in depth information on local print advertising, please contact:
To book national ads directly with The Fulcrum, please refer to the rate card above.
About the Fulcrum
The Fulcrum is the University of Ottawa’s independent English-language student newspaper. Established in 1942, the Fulcrum is published on Thursdays during the Fall and Winter semesters.
For each issue, the Fulcrum publishes 5,000 copies and distributes them at more than 50 locations on University of Ottawa campuses.
The Fulcrum’s website, www.thefulcrum.ca, receives upwards of 30,000 page views per month.
About the University of Ottawa
Why target students?
University students represent the most coveted age demographic: 18-24 year olds. The student population is unique: students are situated in a small geographical area, and the campus is highly populated. As an age group the student demographic is almost undiluted. Students are key to numerous markets, from fashion to fast food, technology to entertainment. Students also play a major role in supporting their local neighbourhood economy. They are also highly brand loyal.
Why campus media?
Campus media offers a highly targeted audience with less clutter than other media. When comparing campus media to other daily newspapers by CPM (cost per mille) and age range, studies have shown that campus media is the more affordable option, with low-to-no spillage, and an exceptionally low ad-to-content ratio. While advertisers might spend a bit more per ad, the dollars go farther since the ad reaches only your target market and you have less noise coming from competitors.
Our editors write eight Special Issues per publishing year. These issues focus on targeted topics that are important to students, such as 101 Week, local food, travel, and sex. These hyper-focused editions are on stands for two weeks due to their high popularity and have a glossy wrap and feature. Ads can be purchased on glossy paper in these special issues, giving your message premium visibility.