Online Exclusives

Party leaders release interesting online campaigns

Eric Wilkinson | Fulcrum Contributor

“THESE PEOPLE PAY no income tax!” said Mitt Romney, describing half the American population in a viral video recently released by the Republican party.

The clever video was shot to educate voters on the Republican platform, presenting it as though it were a found-footage movie, similar to Cloverfield or Paranormal Activity. But instead of a rampaging monster or restless spirit, the audience is treated to the gory image of Mitt Romney describing his electoral platform.

“And the government should give it to them!” Romney asserts in response to the idea that these unsung heroes—those willing to defy the oppression of taxes—deserve health care, food, and housing. Barack Obama may marginalize the millions of brave Americans who protest big government by not paying their taxes, but Romney knows better.

The viral video also revealed the Republican party’s clever strategy to help the economy.

“Without actually doing anything—we’ll actually get a boost in the economy,” stated Romney before going on to say, “I can never predict what the markets will do.”

The Grand Old Party’s online video campaign was an instant success, creating more interest than ever in the party’s policies.

“Discussion on a whole series of important topics typically doesn’t win elections,” noted Romney in the video. “I think our ads will have a much bigger impact.”

Romney’s assertion that voters are ignorant and more easily convinced by hateful ad campaigns than intelligent arguments isn’t without precedence in the Republican party. Newt Gingrich has similarly attempted to improve his relations with female voters, particularly those younger than his current wife.

Political commentators have drawn comparisons between Romney’s viral success and Obama’s latest attempt to use social media to win over voters. Obama took aim at voters in his own viral campaign video in the style of the popular song “Gangnam Style.” In the video, a supporter clad in Democrat-blue dances while singing about the need for the proletarian Democrats to rise up and retake the means of production—and there’s also something about sexy ladies.

The emergence of politically charged viral videos continues to affect the course of the 2012 presidential election in the United States.

When approached for comment on Mitt Romney’s latest bite at the Internet, President Obama simply said, “He didn’t build that!”