Today, the number of people watching television in a non-traditional fashion is growing, and that means the Nielsen system is becoming increasingly irrelevant.
online streaming
According to the Canada Border Services Agency (CBSA), roughly 17,000 Canadians are due to immigrate to the United States in pursuit of the mythical American Netflix.
A new program introduced by the higher-ups at the Ontario University Athletics (OUA) conference this year, OUA.tv is supposed to be the one place you can go to see a live stream of almost every OUA sporting event.
Three years and over a million Netflix customers later, Rogers and Shaw are trying to get into the online streaming game. Their new service, Shomi launches in November. It looks like Netflix without the red, provides similar programming, and will initially be available only to existing Rogers and Shaw customers for $8.99 a month.
