The Tomato

Apple’s new phone better than last one

IN A COMPLETELY unexpected turn of events, Apple Computer Inc. unveiled a new generation of  smartphone this week.

Consumers were in a state of euphoria as many thought the multinational company was through with creating revolutionary smartphones, having already cornered the mobile market with the iPhone 5, released in 2012.

It appears Apple has outdone itself once again with this new and marginally improved revelation: the iPhone 5S. This new product features an external design that is nearly identical to the current iPhone 5 but is altered just enough to warrant a new release, marketing campaign, and a letter tacked on to the number.

The slight alteration to the aluminum and glass body isn’t the only modest modification on the iPhone 5S. Its home button has undergone some design changes, and the back of the phone differs negligibly to accommodate the camera’s new—and completely necessary—dual-LED flash.

In a press conference on Sept. 17, Apple president and chief executive officer Timmy Saute delivered the news thousands of Canadians have been waiting for: “While the outside of the handset remains largely unchanged, the inside is equally unchanged.”

The shell of the new iPhone will be a revolutionary new grey, as opposed to its previous black and white predecessors. The phone also contains the A7 chip, the first 64-bit chip on a smartphone. The A7 chip will allow the CPU of the 5S to run up to 40 times faster than the original iPhone. The iPhone 5 only ran 39 times as fast.

The security measures of the iPhone 5S seem to be the biggest selling point. For greater security, Apple has implemented a Touch ID capacitive sensor directly into the home button in order to use your fingerprint to unlock your phone.

“This groundbreaking change doesn’t make it easier or faster to get into your phone, but it adds a level of security that was previously considered unnecessary,” said Saute.

As for the iPhone 5S’s pricing structure, the 16 GB model will be sold for $199, the 32 GB model for $299, and the 64 GB model will sell for the blood of your first born child—all on a two-year contract.

Apple’s website states that the new phone will “set a precedent, with an amazing amount of technology in a remarkably thin, light design.”

Canadians seem excited for this upgrade over the iPhone 5, which only featured a great amount of technology in a strikingly thin, relatively light design.

Saute claims that this version of the phone is so incredible that with current technology Apple couldn’t possibly have created a better version.

“We will have to wait until technology improves moderately before we can begin work on the iPhone 6. That means we’ll probably have to wait upt to a month before we can begin,” he said.

The iPhone 5S will be released in Canada on Sept. 20.